Ampere Analysis

Older TV viewers yet to fall in love with SVoD

A study of TV viewing habits in 13 countries by Ampere Analysis reveals that people aged 55-64 are yet to embrace SVoD services such as Netflix and Amazon Prime, preferring linear TV channels and their catch-up services. In the US, only two in 10...Read more

Facebook closes the gap on TV advertising


Research just released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North America and four-fold in Europe in five years...Read more

Global pay TV cord-cutting continues upward trend

Based on Q3 2015 figures for pay TV globally, you’d be forgiven for thinking pay TV players were halting the decline. Ampere Analysis’ latest report looks behind the top lines to unearth the long term trend that suggests the picture is not as...Read more

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