Global leader in the provision of online anti-piracy systems and supplier of the world’s most used live watermarking system, Friend MTS, returns to NAB for the third year to showcase ASiD, its premium platform security service, which this year became the most widely deployed and actively used live watermarking system in the world.
ASiD (Advanced Subscriber Identification) uses a sophisticated but lightweight watermarking technology to identify originating subscriber accounts that are being used to retransmit live channels and events.
The Friend MTS stand will feature a dynamic video wall that will demonstrate how the ASiD solution works in real-time to identify individual Pay-TV subscribers who are stealing and retransmitting content, and shuts them down within minutes.
Alongside ASiD, FMTS will feature its platform, channel and content protection services that it delivers to almost all of the world’s major Pay-TV operators, broadcasters and rights holders to control where their video content flows for both live and non-live content across broadcast and OTT. It will also demonstrate its portfolio of digital content security and automated monitoring software solutions for service providers, that deliver live and playback content to connected consumers whether distributed by means of traditional set-top-box or newer IP delivery/OTT methods.
The company’s team of experts will be on-hand to discuss with visitors how the solutions can enable Pay-TV providers to tackle the ever-present threat from online digital pirates, that costs the global Pay-TV industry billions of dollars every year.
Paul Hastings, the company’s executive vice president, global sales and marketing, will explore the problem in one of NAB’s panel debates. Under the topic ‘Whose responsibility is it to protect the world’s most valuable content?’ he will investigate the steps that broadcasters and rights holders can take.
“Pirated content has never been more accessible, with unauthorised streams of entire live channel feeds now making their way into living rooms and onto mobile devices around the world via illegal streaming for Pay TV content,” said Paul. “This valuable broadcast content, whether live sports or the latest Hollywood blockbuster, can be fully protected and the pirates wiped out. This will be an important debate to support the world’s providers in unlocking the solution of content theft and illegal streaming, and exploring who should ultimately take responsibility.”
Friend MTS’ CEO, Jonathan Friend, added: “With the proliferation of OTT platforms, broadcasters need an anti-piracy solution that can fit both broadcast and OTT. ASiD is a true step change in the fight against video piracy, with a simple and easy to install robust content protection technology that can wipe out OTT and broadcast piracy 100% of the time. Our live watermarking system is now the most widely used in the world, as we continue to roll out the service with some of the world’s largest broadcasting platforms.”