Frankly Inc., a leader in transforming local TV broadcast and media companies by enabling them to publish and monetise their digital content across multiple platforms, has launched Frankly Local, formed by a strategic partnership with Vendasta, a leading marketing and sales platform with a marketplace that helps partners sell white label digital solutions to local businesses at scale. Frankly Local and the partnership with Vendasta will generate incremental revenues to both organizations and offer a key product suite for Frankly customers.
"Frankly's goal is to provide an innovative digital user experience as well as to offer a compelling monetisation solution to our media customers," said Jason Simpson, head of sales and business development at Frankly. "Our launch of Frankly Local through our partnership with Vendasta dramatically expands our monetisation offering with a unique product suite. Moreover, growing our business through strategic partnerships has been one our key stated catalysts in moving Frankly forward, and our partnership with Vendasta is a major achievement and proof point in that important mission."
Serving more than 200 stations across the United States, Frankly identified Vendasta as a partner because of its ability to offer local businesses a complete and total solution in their new marketing stack. From creating awareness with digital advertising all the way down the funnel to converting prospects on a website, Frankly customers can now access their entire marketing stack in one unified platform.
Vendasta, whose vision is to be the number one platform for selling digital solutions to local businesses, was selected as Frankly's strategic partner because of their robust platform offering. While Vendasta offers the complete marketing stack for a local business, the growth, revenue and marketing ecosystem they provide for Frankly and their broadcast partners was also key in consideration for partnership. Frankly's sales team uses the Vendasta platform to report on sales, identify intent-based prospecting and upsell opportunities, build action-oriented sales targets and utilize its innovative new digital solutions.
"We're thrilled to be partnering with Frankly, one of the most successful technology partners in the broadcasting space," said Vendasta CEO, Brendan King. "Frankly is a powerful industry leader in transitioning digital media alongside traditional. As we aggressively move towards our target of 3000 partners globally this year, Frankly's stable of 200+ television companies makes this relationship a natural fit. Every day we are talking to partners that want to solve the challenges their customers face. The Vendasta platform solves these advertisers' issues."
Heartland Media, LLC, which boasts ten markets across the United States, is the most recent to cement their partnership for their digital agency, PulseLocal Marketing, with Frankly Local Powered by Vendasta.
"As leaders in local advertising in our markets, Heartland has been looking for a best-in-class platform that encompasses an end-to-end suite of digital marketing solutions, and we found it in Frankly Local," said Heartland's chief digital officer, Lisa Bishop. "Frankly Local Powered by Vendasta will enable PulseLocal Marketing to empower local businesses in our markets to expand their digital presence and help solidify Heartland's position as the leader in comprehensive digital marketing solutions as well. We are thrilled to be working with Frankly and Vendasta and look forward to a lucrative partnership."