Globecast, the global solutions provider for media, has announced Gerry McAree as VP of sales, East Region, effective 27 August. In his new role, McAree will lead the sales efforts on the east coast to promote an innovative, fresh approach to client relationships and further drive Globecast’s revenue and growth priorities in the US.
McAree brings 18 years of sales experience to his new role, having worked directly with senior decision-makers at major broadcasters and content owners, including for satellite operators PanAmSat and Intelsat. Most recently in the media industry, he served as director, North America media sales for Intelsat, based in Washington DC. He joins Globecast directly from his position as vice president of sales for Arena, a software-as-a-service company based in Maryland.
Tim Jackson, SVP of sales and marketing at Globecast Americas, said: “Gerry’s leadership skills and ability to drive creative solutions in competitive markets will be a huge asset to the already strong sales force we have in the Americas for Globecast. He has the background necessary to help our customers understand the changing nature of this dynamic market, especially as we see a shift toward IP, virtualization and cloud services. We’re delighted to welcome Gerry to our growing team.”
McAree said: “Globecast has a proven track record in content delivery, and it’s an honor to be working with such a dynamic company. I’m looking forward to building upon the success in the US and working closely with our customers so they can maximise the monetization of their content.”